Early Rider, the unique balance bike created by Andrew Loveland combines British innovation, West coast style and world class manufacturing in one unique children’s learner bicycle range.

Eureka Brands is the proud distributor and brand representative in Australasia. 

Eureka Brands, a division of Eureka Australia, is a premium brand distributor of design-led products for specialist design, toy, children’s and bicycle retailers. 

Become a stockist

Early Rider bikes benefit from well-merchandised store environments. As a retail store owner, you can provide your customers with a unique, high quality, stylish junior bicycle that helps kids learn to balance without training wheels. 

Retailers can select stock from current models and quantities and can later elect to join a Build-to-Order Retail Program for forward season orders whereby stockist needs will be manufactured by volume. 

Retailers can also compliment their Early Rider range with unique Little Nutty by Nutcase Helmets.