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About



I decided to start Early Rider® when I wanted to get my three-year-old son riding bikes, without training wheels. Disillusioned with the products on offer, I set out to create a bike, which I could admire and Freddy would love. In 2006 the Early Rider® Classic was born, and Freddy learned to ride.


Early Rider® is a British company based in London. Our approach to design, engineering and safety is utterly without compromise. We strive to produce fantastic pre school bikes that take a fun, systematic and safe approach to teaching young children to ride. Our ambition is to get every child in the country mobile, without using stabilisers.


We have combined British innovation with West coast style and world leading manufacturing. The result is a range of bikes unlike any others. I hope you enjoy them.


Andy Loveland

Founder - Early Rider®

   


Eureka Brands is proud to be the Australasian distributor of Early Rider. Our focus on design-led goods supports the belief that superior ideas and exceptional brands can change the way we live for the better. 

Our retail program is ideal for specialist toy, children’s and bicycle retailers. We hope you and your customers enjoy this unique product.


Alexei Mazin & Kathryn Franco 

Founders - Eureka Brands


Stockist, marketing and media enquiries 

Contact us on +61 2 9439 7553

Or email - retail@earlyrider.com.au

© 2010 Early Rider - Wooden Balance Bikes - Australasia. All Rights Reserved. All prices AUD. Terms & Conditions